December 8, 2009


The power of online video continues to grow. How can YOU use this power to achieve your persuasion goals? Persuasive Video workshops aim to showcase effective use cases of online video for achieving behavior change with a small group of innovators. Topics of experimentation range from web video design to production, distribution and metrics for evaluation.

Upcoming Persuasive Online Video Workshop Featuring:

BJ Fogg- Director of the Stanford Persuasive Technology Lab who was recently named one of “10 New Gurus You should Know” by Fortune Magazine

Dan Greenberg- Co-founder & CEO of Sharethrough, the industry-leading social video marketing company responsible for 4 out of the 10 top viral videos this holiday season

Pete Caban- As CEO/Head of Digital at Mekanism since 2005, Pete has led the development of breakthrough hits like the ‘True Adventures of Chad’, ‘Clearification of Demetri Martin’,, NOLAF.ORG,, and the Spring 2009 ‘Axe Fixers’ campaign

Chris Tew- Founder of an underground blog network including, a site which discusses the business, technology and fun side of online video and reaches nearly half a million readers monthly

Scott Broomfeld- As CEO/Co-Founder of Veeple, Scott brings more than twenty years experience in leading highly talented and innovative entrepreneurs in developing cloud-based software products

Natasha Deganello Giraudie- CEO and founder of Micro-Documentaries, a young company of Stanford filmmakers that produce 1-minute micro-documentaries that are authentic, affordable and actionable for organizations that are making a positive contribution to the world


This workshop is organized by Enrique Allen, a graduate student researcher in the Stanford Persuasive Technology Lab and He recently designed new Stanford iPhone Mapping and Persuasive Online Video classes as well as the founding fbFund REV incubator with Facebook, Founders Fund and Accel. You can reach Enrique via email enrique (dot) allen (at) stanford (dot) edu or mobile (510) 449-1015.


Why does online video matter? Can I use online video to change my organization? How do I design a video campaign from end to end? What target behaviors can I achieve using online video? How do I get people to watch? How do I measure my progress with online video? Who are the interesting companies and innovators?

Learning Goals:

  • Understand the process of creating, distributing, measuring online videos
  • Gain creative confidence with online video as something doable by starting small and cheap
  • Understand and apply persuasive design processes towards your unique problems and opportunities
  • End-to-end knowledge of persuasive online video campaigns for a variety of use cases
  • New insights about the online video landscape in preparation for 2010


  • World class academic and industry speakers that usually charge expensive rates for industry workshops and consulting
  • Acquire new design processes and tools personalized to reshape your persuasion goals
  • Walk home with a sample persuasive video prototype
  • Meet innovators and enjoy a great afternoon of Stanford University quality education
  • Head start on preparations for online video applications in 2010


Executive leaders, academics, publishers, distributors, designers, measurers, media planners, analysts, social scientists, marketers, advertisers, nonprofits

Click below to register:

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